We are a digital society. There is the Internet, Twitter, Facebook, Instagram, LinkedIn, Pinterest, etc. There are so many places to visit, find content, and share thoughts or interesting imagery. What’s more is that you can reach someone in another hemisphere instantly. The time is ripe for all of us to create a digital footprint and brand.  It demands it and here’s why:

1. You can control the narrative. Using social media, you can shape your identity, how others perceive you. Take advantage of the Internet’s omnipresence and share the sides of you that you want to pervade the Internet.

2. You can show your expertise.  Harness your subject area knowledge and experience. Share it with others of similar interests around the globe.

3. You can make connections. The Internet has given the gift of access. The ability to build virtual communities with people across the globe makes the entire experience worthwhile—after all it’s not who you know, but who knows you.

Advances in technology make highlighting thought leadership in a niche arena possible. Use the available tools to set yourself apart from your non-social counterparts. Do this and others will seek out your knowledge and help to bolster your personal brand.