Webinar Report: Is Your Social Media Adding Value?

This week I attended a webinar, How Law Firms Benefit From Social offered by Hootsuite, The guest speakers were Kevin O’Keefe of Lexblog and Nancy Myrland of Myrland Marketing & Social Media. Hootsuite promoted #HootLegal as the place for attendees to share their thoughts, check out the tweets.

As far as I can tell the webinar was well attended and fairly informative, especially if you are looking to launch social media in a professional service or B2B environment and have no clue where to start, what to share and why, what’s your voice, etc. Having been at this since 2009, I didn’t hear anything that I hadn’t heard before, but the idea of adding value resonated with me, as key to the entire social media experience.

For the marketer, social media is a place for storytelling, with each story unveiling a little more of your character, your core values: cleverness, altruism, intelligence, inclusiveness. Is your activity on social media doing that for you? You defined your strategy before entering social media’s nebulous arena, but is your strategy clear in your posts? Are visitors learning who you are and what you stand for?

Courtesy of Mimi and Eunice comic strip by Nina Paley.

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Top 3 Reasons B2Bs Need Social Media

Courtesy of SmashBrand

Courtesy of SmashBrand

I recently went to dinner with my husband, and he asked me about social media and its role in a B2B world. I took a beat and thought about his question, so I could give him a clear answer that did not contain too much jargon.  I came up with: Social Media is a necessary tool for branding through storytelling. thought leadership. and engagement.

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B2B Marketers: Score Big with QR Codes

2012 (QR Code) by Alexander Khokhlov (Alhimeg) on 500px.com
2012 (QR Code) by Alexander Khokhlov

In today’s world, we need instant gratification. Even ten seconds is too long to wait for a webpage or email to load. QR codes are great for providing instant information to your customer base through an interactive experience. Continue reading