I hope you all had a great day. I have spent a lot of time considering how to grow my brand. I am in an interesting place, first because though I do this for a living, @techymarketer is not my day job. I am not selling a service, but merely sharing other’s content and discussing my experience with social media marketing and marketing technology via The Techy Marketer’s Blog. So what is my value proposition for those I engage with on social media? Authenticity: I am nothing if not honest about who I am and my capabilities.
I have been around for almost a decade-and-a-half, a professional member of the communications industry. I saw the birth of “content marketing” as the next wave of marketing and I have an inkling about what’s coming. Being a lifelong learner, I embark on this journey via social media and The Techy Marketer’s Blog as a way to keep current.