Social Media: What To Do When You Can’t Turn It Off

Using Social Media to Boost your Brand

Social Media Policy

Left to our own devices, humans have the unique ability to make all kinds of public gaffes. Ever-present social media tools tend to make these moments explosive, going viral in no time. This can sometimes work in your favor, as with Chick-Fil-A who posted record sales on “Chick-Fil-A Appeciation Day,” but it can also work against you, as Heidi Wys is finding out.

Guard against “foot-in-mouth” tendencies and the resultant fall-out. Arm employees/representatives with a social media policy. And, when the situation arises (and hopefully it will), have a crisis management team in place to respond. Continue reading

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“If you build it, he will come.” That Goes for Content Too, Right??

If You Build It...

But is it true of content generation?

We all hear it: “Content is king.” That is, great content will boost your brand. Thanks to Jeff Bullas I know the secret to success. I’ll just write and they will read it; kind of like, “if you build it, he will come,” from Phil Alden Robinson’s Field of Dreams, right? Or in this case, if you write it he will read.

Perfect, now that we have that worked out, all I need to do is create that “great” content I keep hearing about.

How do I create content from a fresh perspective that people want to read and is, preferably, “evergreen”? Continue reading

4 Steps to Building your Brand

Most, if not all, content marketers are working to strengthen or solidify a brand’s presence in a set industry or space. I have read many articles and blogs, watched videos and the basic tenets of content marketing/brand building can be narrowed down to the following four steps. Continue reading

10 Dos & Don’ts of Email Marketing

Email Marketing is an excellent way to let your readers know what you’re doing. Are you hosting an event that will help them further their business goals? Are you entering into a new partnership that will give them access to more functionality? Your email marketing campaign is your way to provide them a snippet of information that will bring them to your door wanting more.

Use email marketing to generate leads and convert those leads into sales. Here are 10 dos and 10 don’ts of email marketing. These lists are not meant to be exhaustive, but they do capture much of what one looking to engage in an email marketing campaign should consider. Continue reading