Webinar Report: How PR Can Help Boost Search Results with SEO

SEO content

Courtesy of Andertoons.

Search engine optimization started off as a very technical process left for coders to handle via meta tagging data. However, as communications professionals and information technology practitioners work together for the purpose of storytelling (and Google continues to redefine that algorithm we all love), we must take more of the nuggets offered by the technologists and include them into our everyday practice. SEO is creating a less is more culture, where specificity allows you to say more in fewer words, willing us all to become better writers. As I discussed in a recent blog post, How to Follow SEO on the Path to Better Writing, follow suit or get left.
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Live Tweeting an Event? 5 Ways to Get the Most Bang for Your Buck

Attending a webinar? Live tweet it. Attending an event? Live tweet it. I am not one to tweet every moment of my life, but when I attend a professional webinar or event, I try to share my learnings with my followers-at-large. I have found live tweeting events are a great way to engage with new tweeps and add to your list of followers. Here are five ways I have tested on many occasions that have enabled me make the most of these sessions.

hashtag search screen1. Use the hashtag. Before the event begins, search for the hashtag on your device. You will notice at the bottom of the screen appears: Tweet #___________. This enables you to quickly send out a tweet without retyping the hashtag each time.

2. Know the speaker’s Twitter handle. If speaker or key participant Twitter handles are given out beforehand, make note of them and be sure to include them with relevant tweets. This will allow those key participants, speakers to retweet and favorite your posts, broadening the potential reach of each tweet.

3. Take your time. Events are typically fast paced with a lot happening simultaneously. The trick to tweeting insightful commentary is to stop and think, and then type. However, you can’t stop for too long as you may miss out on other key messaging to share. Carefully craft your message, spell check tweets before sending. This skill may take time to perfect, so be kind to yourself. Maybe you are only able to send 5-10 tweets on your first go round, but after a few sessions, you’ll be up to 30 or more tweets for the duration. Continue reading

Webinar Report: Is the Death of Social Greatly Exaggerated?

Is the death of social greatly exaggerated? That is the question Scott Monty, seasoned communications professional, sought to answer on today’s webinar offered by Social Media Today. Social Media Today’s CEO, Robin Fray Carey, moderated the call.

As the younger generation (millennials) lose interest in more established platforms, moving on to newer, perhaps untested ones, social marketing no longer has the pull it once did on them. As the landscape changes, what are the new best practices and strategies that marketers and public relations professionals must use to reach their intended audience?

You can follow the conversation on twitter using #SMTLive. Listen for the audio recording.

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#MakingFriendsMonday: A Social Media Marketing Experiment

Today, was my second crack at a #MakingFriendsMonday initiative. Recall: my previous blog post where I introduced the idea of purposeful engagement on Mondays under the MakingFriendsMonday hashtag. In an effort to engage fellow tweeps and walk-the-talk of social media, I am actively interacting with all who favorite, share, or follow. This is something I aim to do everyday, however, I single out Mondays as the day to use the hashtag and be more diligent about engaging.

Last week, I attached #MakingFriendsMonday to every tweet. This week, I was more strategic, only using the hashtag with those who engaged with me or my content, not to all my followers. I actually got some engagement with the tweets that held the hashtag: three people favorited the tweets. My twitter impressions increased by a multiple of four. A fairly successful #MakingFriendsMonday, stay tuned for next week.

Employee Advocacy Unpacked

On the heels of my recent blog post, Webinar Report: Empowered Employees Build Brand Awareness, social media strategist, Neal Schaffer,  favorited my blog post tweet and sent me his ebook, The Definitive Guide to Employee Advocacy Programs to read. A joint effort between Schaffer and PeopleLinx, which offers a social selling tool, the book outlines requirements for an effective employee advocacy program. Among those described, Schaffer discusses the three I’s as key to a successful program:

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Webinar Report: Empowered Employees Build Brand Awareness

Yesterday, I attended and live tweeted a webinar,  Train a Social Workforce: How AT&T Trained Thousands of Employee Advocates#EngageU was the hashtag suggested to aggregate tweets. SocialChorus, an enterprise employee advocacy and engagement platform, hosted the webinar with  Co-Founder and Chief Strategy Officer Nicole Alvino moderated. The guest speaker was Nolan Carleton, lead consultant of programs execution at AT&T, a SocialChorus client.

employee advocacy

Courtesy of Social Chorus

Centered on the benefits of empowering employees to become social storytellers, the webinar  offered an image of leadership and workforce coordinating messaging to allow employees to engage with their network and feel comfortable openly discussing life at AT&T.  When organizations urge employees participation in social media conversations within their social circles, trust and openness become associated with the organization’s brand and culture. This is advertising you cannot buy. It comes from those who have seen the Wizard behind the curtain. but still feel positively about the organization. This is an organization people can trust and want to work with and for. Continue reading

How to Follow SEO on the Path to Better Writing

As I discussed in an earlier post, Search Engine Optimization is still a thing. We have known for years that search engines and their bots crawl website content, penalizing websites that use shady tactics, such as keyword stuffing, irrelevant link building, and poor user experience. So how do you properly optimize your content? How do you boost your organic search engine traffic?


Courtesy of Dilbert Comics by Scott Adams.
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My first #MakingFriendsMonday: A Social Media Marketing Report

I hope you all had a great day. I have spent a lot of time considering how to grow my brand. I am in an interesting place, first because though I do this for a living, @techymarketer is not my day job. I am not selling a service, but merely sharing other’s content and discussing my experience with social media marketing and marketing technology via The Techy Marketer’s Blog. So what is my value proposition for those I engage with on social media? Authenticity: I am nothing if not honest about who I am and my capabilities.

I have been around for almost a decade-and-a-half, a professional member of the communications industry. I saw the birth of “content marketing” as the next wave of marketing and I have an inkling about what’s coming. Being a lifelong learner, I embark on this journey via social media and The Techy Marketer’s Blog as a way to keep current.
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Webinar Report: Is Your Social Media Adding Value?

This week I attended a webinar, How Law Firms Benefit From Social offered by Hootsuite, The guest speakers were Kevin O’Keefe of Lexblog and Nancy Myrland of Myrland Marketing & Social Media. Hootsuite promoted #HootLegal as the place for attendees to share their thoughts, check out the tweets.

As far as I can tell the webinar was well attended and fairly informative, especially if you are looking to launch social media in a professional service or B2B environment and have no clue where to start, what to share and why, what’s your voice, etc. Having been at this since 2009, I didn’t hear anything that I hadn’t heard before, but the idea of adding value resonated with me, as key to the entire social media experience.

For the marketer, social media is a place for storytelling, with each story unveiling a little more of your character, your core values: cleverness, altruism, intelligence, inclusiveness. Is your activity on social media doing that for you? You defined your strategy before entering social media’s nebulous arena, but is your strategy clear in your posts? Are visitors learning who you are and what you stand for?

Courtesy of Mimi and Eunice comic strip by Nina Paley.

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Top 3 Reasons B2Bs Need Social Media

Courtesy of SmashBrand

Courtesy of SmashBrand

I recently went to dinner with my husband, and he asked me about social media and its role in a B2B world. I took a beat and thought about his question, so I could give him a clear answer that did not contain too much jargon.  I came up with: Social Media is a necessary tool for branding through storytelling. thought leadership. and engagement.

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