I’m back!! Becoming a Social Cow

I took an 18-month hiatus from my digital self, @techymarketer. In that time, I maintained my The Keelsday job and kept up with the digital trends, but I took time away from my digital brand to enjoy life  with my family. Finding that balance between consistently creating blog posts, tweets, and status updates and living a life for the people who need me daily has been tricky.

In my next act, I hope to be better here. My digital me is as important as my flesh and blood me.

So what’s been happening since I left? Well not much has changed:

1. Google still runs the world. No responsive or mobile optimized site yet? Think you will cease to exist after April 21? Make sure you enjoy 4-20. (Just kidding, unless it’s legal where you live.) Can’t you just see the Second Life cemetery running out of plots? Have no fear. Google published a hour-long Q&A video on what the lack of a mobile optimized site really means for you. They even have an assessment tool to help you figure out how your site will fare on D-Day. Do what you can to prepare, though it’s not really dooms day, this is a sure sign of things to come. Continue reading

Social Media: What To Do When You Can’t Turn It Off

Using Social Media to Boost your Brand

Social Media Policy

Left to our own devices, humans have the unique ability to make all kinds of public gaffes. Ever-present social media tools tend to make these moments explosive, going viral in no time. This can sometimes work in your favor, as with Chick-Fil-A who posted record sales on “Chick-Fil-A Appeciation Day,” but it can also work against you, as Heidi Wys is finding out.

Guard against “foot-in-mouth” tendencies and the resultant fall-out. Arm employees/representatives with a social media policy. And, when the situation arises (and hopefully it will), have a crisis management team in place to respond. Continue reading

B2B Marketers: Score Big with QR Codes

2012 (QR Code) by Alexander Khokhlov (Alhimeg) on 500px.com
2012 (QR Code) by Alexander Khokhlov

In today’s world, we need instant gratification. Even ten seconds is too long to wait for a webpage or email to load. QR codes are great for providing instant information to your customer base through an interactive experience. Continue reading

Are you an Oversharer? Don’t use social media as your support group. Create a policy and stick to it.

Are you plugged in to the “twitterverse” or a hardcore “Facebooker”? Or, maybe Google+ and Instagram are more your speed? Whatever your social media outlet, remember it is all PUBLIC, even when you think it’s private (meaning only your friends can see your innermost thoughts).

If you are on LinkedIn you will quickly see that your world is smaller than you realize; your next manager is likely less than six degrees of separation from Kevin Bacon and YOU. So unless you want an employer, prospective or current, to read about your relationship issues or how you fantasize about getting annoying coworkers in a MMA octagon, create your own social media policy. While many people may have similar thoughts in moments of frustration, shouting these out in a public forum shows a serious lack of judgment. Continue reading

“If you build it, he will come.” That Goes for Content Too, Right??

If You Build It...

But is it true of content generation?

We all hear it: “Content is king.” That is, great content will boost your brand. Thanks to Jeff Bullas I know the secret to success. I’ll just write and they will read it; kind of like, “if you build it, he will come,” from Phil Alden Robinson’s Field of Dreams, right? Or in this case, if you write it he will read.

Perfect, now that we have that worked out, all I need to do is create that “great” content I keep hearing about.

How do I create content from a fresh perspective that people want to read and is, preferably, “evergreen”? Continue reading

4 Steps to Building your Brand

Most, if not all, content marketers are working to strengthen or solidify a brand’s presence in a set industry or space. I have read many articles and blogs, watched videos and the basic tenets of content marketing/brand building can be narrowed down to the following four steps. Continue reading

10 Dos & Don’ts of Email Marketing

Email Marketing is an excellent way to let your readers know what you’re doing. Are you hosting an event that will help them further their business goals? Are you entering into a new partnership that will give them access to more functionality? Your email marketing campaign is your way to provide them a snippet of information that will bring them to your door wanting more.

Use email marketing to generate leads and convert those leads into sales. Here are 10 dos and 10 don’ts of email marketing. These lists are not meant to be exhaustive, but they do capture much of what one looking to engage in an email marketing campaign should consider. Continue reading