“If you build it, he will come.” That Goes for Content Too, Right??

If You Build It...

But is it true of content generation?

We all hear it: “Content is king.” That is, great content will boost your brand. Thanks to Jeff Bullas I know the secret to success. I’ll just write and they will read it; kind of like, “if you build it, he will come,” from Phil Alden Robinson’s Field of Dreams, right? Or in this case, if you write it he will read.

Perfect, now that we have that worked out, all I need to do is create that “great” content I keep hearing about.

How do I create content from a fresh perspective that people want to read and is, preferably, “evergreen”? Continue reading