5 Tips Toward Personal Brand Building

Who are you? What does your social media activity say about you? In this digital age, the answer should be aligned with your present career or career goals. Why? Because you are serious about your future and want others to know it—your social media activity should support that idea. I am not suggesting that you cannot relax and have non-work-related fun on social media, but suggest caution in doing so.

Remember: anyone can potentially see your posts, perhaps your connections don’t presently have any sway over your success, but someone connected to them may. While my social media activity is authentic to me, it is also carefully constructed.

Here are five things to consider when using social media to promote a personal brand:

1. Keep what’s personal, personal. If you wouldn’t want it read back to you in a job interview, don’t post it. If you wish to connect with friends and keep them abreast of your personal life, choose one platform on which to do so, keeping personal details to a minimum on your selected professional brand channels.

2. Get noticed. Use keywords and hashtags to find known industry leaders (competitors, bloggers, writers, reporters). Read, comment, and share their tweets, articles or posts with substantive comments. Follow and share what their influencers are saying. When sharing others’ content, always give credit to authors and publications. Use twitter handles, where available. Continue reading

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“If you build it, he will come.” That Goes for Content Too, Right??

If You Build It...

But is it true of content generation?

We all hear it: “Content is king.” That is, great content will boost your brand. Thanks to Jeff Bullas I know the secret to success. I’ll just write and they will read it; kind of like, “if you build it, he will come,” from Phil Alden Robinson’s Field of Dreams, right? Or in this case, if you write it he will read.

Perfect, now that we have that worked out, all I need to do is create that “great” content I keep hearing about.

How do I create content from a fresh perspective that people want to read and is, preferably, “evergreen”? Continue reading

4 Steps to Building your Brand

Most, if not all, content marketers are working to strengthen or solidify a brand’s presence in a set industry or space. I have read many articles and blogs, watched videos and the basic tenets of content marketing/brand building can be narrowed down to the following four steps. Continue reading

10 Dos & Don’ts of Email Marketing

Email Marketing is an excellent way to let your readers know what you’re doing. Are you hosting an event that will help them further their business goals? Are you entering into a new partnership that will give them access to more functionality? Your email marketing campaign is your way to provide them a snippet of information that will bring them to your door wanting more.

Use email marketing to generate leads and convert those leads into sales. Here are 10 dos and 10 don’ts of email marketing. These lists are not meant to be exhaustive, but they do capture much of what one looking to engage in an email marketing campaign should consider. Continue reading