Though the audience is large, and the name ubiquitous, the secret to Twitter success still eludes many. Already providing the why, here is the #howto on maximizing your engagements and impressions, 140-characters at a time. Continue reading
Attending a webinar? Live tweet it. Attending an event? Live tweet it. I am not one to tweet every moment of my life, but when I attend a professional webinar or event, I try to share my learnings with my followers-at-large. I have found live tweeting events are a great way to engage with new tweeps and add to your list of followers. Here are five ways I have tested on many occasions that have enabled me make the most of these sessions.
1. Use the hashtag. Before the event begins, search for the hashtag on your device. You will notice at the bottom of the screen appears: Tweet #___________. This enables you to quickly send out a tweet without retyping the hashtag each time.
2. Know the speaker’s Twitter handle. If speaker or key participant Twitter handles are given out beforehand, make note of them and be sure to include them with relevant tweets. This will allow those key participants, speakers to retweet and favorite your posts, broadening the potential reach of each tweet.
3. Take your time. Events are typically fast paced with a lot happening simultaneously. The trick to tweeting insightful commentary is to stop and think, and then type. However, you can’t stop for too long as you may miss out on other key messaging to share. Carefully craft your message, spell check tweets before sending. This skill may take time to perfect, so be kind to yourself. Maybe you are only able to send 5-10 tweets on your first go round, but after a few sessions, you’ll be up to 30 or more tweets for the duration. Continue reading
I recently went to dinner with my husband, and he asked me about social media and its role in a B2B world. I took a beat and thought about his question, so I could give him a clear answer that did not contain too much jargon. I came up with: Social Media is a necessary tool for branding through storytelling. thought leadership. and engagement.
Are you plugged in to the “twitterverse” or a hardcore “Facebooker”? Or, maybe Google+ and Instagram are more your speed? Whatever your social media outlet, remember it is all PUBLIC, even when you think it’s private (meaning only your friends can see your innermost thoughts).
If you are on LinkedIn you will quickly see that your world is smaller than you realize; your next manager is likely less than six degrees of separation from Kevin Bacon and YOU. So unless you want an employer, prospective or current, to read about your relationship issues or how you fantasize about getting annoying coworkers in a MMA octagon, create your own social media policy. While many people may have similar thoughts in moments of frustration, shouting these out in a public forum shows a serious lack of judgment. Continue reading
But is it true of content generation?
We all hear it: “Content is king.” That is, great content will boost your brand. Thanks to Jeff Bullas I know the secret to success. I’ll just write and they will read it; kind of like, “if you build it, he will come,” from Phil Alden Robinson’s Field of Dreams, right? Or in this case, if you write it he will read.
Perfect, now that we have that worked out, all I need to do is create that “great” content I keep hearing about.
How do I create content from a fresh perspective that people want to read and is, preferably, “evergreen”? Continue reading
Most, if not all, content marketers are working to strengthen or solidify a brand’s presence in a set industry or space. I have read many articles and blogs, watched videos and the basic tenets of content marketing/brand building can be narrowed down to the following four steps. Continue reading
Email Marketing is an excellent way to let your readers know what you’re doing. Are you hosting an event that will help them further their business goals? Are you entering into a new partnership that will give them access to more functionality? Your email marketing campaign is your way to provide them a snippet of information that will bring them to your door wanting more.
Use email marketing to generate leads and convert those leads into sales. Here are 10 dos and 10 don’ts of email marketing. These lists are not meant to be exhaustive, but they do capture much of what one looking to engage in an email marketing campaign should consider. Continue reading