3 Reasons to Activate Your Personal Brand

We are a digital society. There is the Internet, Twitter, Facebook, Instagram, LinkedIn, Pinterest, etc. There are so many places to visit, find content, and share thoughts or interesting imagery. What’s more is that you can reach someone in another hemisphere instantly. The time is ripe for all of us to create a digital footprint and brand.  It demands it and here’s why:

1. You can control the narrative. Using social media, you can shape your identity, how others perceive you. Take advantage of the Internet’s omnipresence and share the sides of you that you want to pervade the Internet. Continue reading

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Social Media: What To Do When You Can’t Turn It Off

Using Social Media to Boost your Brand

Social Media Policy

Left to our own devices, humans have the unique ability to make all kinds of public gaffes. Ever-present social media tools tend to make these moments explosive, going viral in no time. This can sometimes work in your favor, as with Chick-Fil-A who posted record sales on “Chick-Fil-A Appeciation Day,” but it can also work against you, as Heidi Wys is finding out.

Guard against “foot-in-mouth” tendencies and the resultant fall-out. Arm employees/representatives with a social media policy. And, when the situation arises (and hopefully it will), have a crisis management team in place to respond. Continue reading

Are you an Oversharer? Don’t use social media as your support group. Create a policy and stick to it.

Are you plugged in to the “twitterverse” or a hardcore “Facebooker”? Or, maybe Google+ and Instagram are more your speed? Whatever your social media outlet, remember it is all PUBLIC, even when you think it’s private (meaning only your friends can see your innermost thoughts).

If you are on LinkedIn you will quickly see that your world is smaller than you realize; your next manager is likely less than six degrees of separation from Kevin Bacon and YOU. So unless you want an employer, prospective or current, to read about your relationship issues or how you fantasize about getting annoying coworkers in a MMA octagon, create your own social media policy. While many people may have similar thoughts in moments of frustration, shouting these out in a public forum shows a serious lack of judgment. Continue reading