Brand Building?: Eat, Breathe, Live Social Media on #MakingFriendsMonday

Since my last #MakingFriendsMonday blog post issued on May 1, I have sent 138 tweets, earned: a 2.4% engagement rate, 45 mentions, 50 retweets, 169 favorites, 28 replies, and 24 link clicks. I have netted 128 followers, have followed a fair amount of those, and connected with many on LinkedIn. A fairly productive 10 days.

I attended a seminar discussing social media marketing at law firms, where I live tweeted during the presentations. I was also able to network in person and make connections. This was a great experiment in making connections online and off. As I watched and listened to the seminar, I tweeted away.

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#MakingFriendsMonday: A Lesson in Social Media Engagement

Courtesy of Frank Kilgour

I am three weeks into my #MakingFriendsMonday initiative. This week I was less productive on Monday, busy with my day job and life, generally. However, I have taken my one-day initiative and made it a way of life throughout the entire week, which I think is actually more powerful than only one day focused on interaction. I have had great interactions with my tweeps, even taking it off Twitter to grow my LinkedIn network.

So what are my stats now? Impressions versus engagements: my impressions increased by over 4,000 units from the last Monday (4/20) to  this past Monday (4/27), but my engagements went down by just over 1%. Not what you want to hear, but I think I know why, so I can correct it. Continue reading