You’ve built it, so where are they? Field of Dreams was a great movie — inspiring to this day, even. The moral of the story: create the space and someone will fill it. Taking that advice to heart, you’ve built a great Website to showcase your product or experience, but yet you look at your pageviews and number of visitors and the proverbial silence is deafening. So now what? It’s time you put on that inbound marketer hat and start to think like one. Continue reading
I took an 18-month hiatus from my digital self, @techymarketer. In that time, I maintained my day job and kept up with the digital trends, but I took time away from my digital brand to enjoy life with my family. Finding that balance between consistently creating blog posts, tweets, and status updates and living a life for the people who need me daily has been tricky.
In my next act, I hope to be better here. My digital me is as important as my flesh and blood me.
So what’s been happening since I left? Well not much has changed:
1. Google still runs the world. No responsive or mobile optimized site yet? Think you will cease to exist after April 21? Make sure you enjoy 4-20. (Just kidding, unless it’s legal where you live.) Can’t you just see the Second Life cemetery running out of plots? Have no fear. Google published a hour-long Q&A video on what the lack of a mobile optimized site really means for you. They even have an assessment tool to help you figure out how your site will fare on D-Day. Do what you can to prepare, though it’s not really dooms day, this is a sure sign of things to come. Continue reading