You’ve built it, so where are they? Field of Dreams was a great movie — inspiring to this day, even. The moral of the story: create the space and someone will fill it. Taking that advice to heart, you’ve built a great Website to showcase your product or experience, but yet you look at your pageviews and number of visitors and the proverbial silence is deafening. So now what? It’s time you put on that inbound marketer hat and start to think like one. Continue reading
— Nievalyn Keel (@techymarketer) April 21, 2015
Is the death of social greatly exaggerated? That is the question Scott Monty, seasoned communications professional, sought to answer on today’s webinar offered by Social Media Today. Social Media Today’s CEO, Robin Fray Carey, moderated the call.
As the younger generation (millennials) lose interest in more established platforms, moving on to newer, perhaps untested ones, social marketing no longer has the pull it once did on them. As the landscape changes, what are the new best practices and strategies that marketers and public relations professionals must use to reach their intended audience?