#MakingFriendsMonday: A Social Media Marketing Experiment

Today, was my second crack at a #MakingFriendsMonday initiative. Recall: my previous blog post where I introduced the idea of purposeful engagement on Mondays under the MakingFriendsMonday hashtag. In an effort to engage fellow tweeps and walk-the-talk of social media, I am actively interacting with all who favorite, share, or follow. This is something I aim to do everyday, however, I single out Mondays as the day to use the hashtag and be more diligent about engaging.

Last week, I attached #MakingFriendsMonday to every tweet. This week, I was more strategic, only using the hashtag with those who engaged with me or my content, not to all my followers. I actually got some engagement with the tweets that held the hashtag: three people favorited the tweets. My twitter impressions increased by a multiple of four. A fairly successful #MakingFriendsMonday, stay tuned for next week.

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Employee Advocacy Unpacked

On the heels of my recent blog post, Webinar Report: Empowered Employees Build Brand Awareness, social media strategist, Neal Schaffer,  favorited my blog post tweet and sent me his ebook, The Definitive Guide to Employee Advocacy Programs to read. A joint effort between Schaffer and PeopleLinx, which offers a social selling tool, the book outlines requirements for an effective employee advocacy program. Among those described, Schaffer discusses the three I’s as key to a successful program:

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Webinar Report: Empowered Employees Build Brand Awareness

Yesterday, I attended and live tweeted a webinar,  Train a Social Workforce: How AT&T Trained Thousands of Employee Advocates#EngageU was the hashtag suggested to aggregate tweets. SocialChorus, an enterprise employee advocacy and engagement platform, hosted the webinar with  Co-Founder and Chief Strategy Officer Nicole Alvino moderated. The guest speaker was Nolan Carleton, lead consultant of programs execution at AT&T, a SocialChorus client.

employee advocacy

Courtesy of Social Chorus

Centered on the benefits of empowering employees to become social storytellers, the webinar  offered an image of leadership and workforce coordinating messaging to allow employees to engage with their network and feel comfortable openly discussing life at AT&T.  When organizations urge employees participation in social media conversations within their social circles, trust and openness become associated with the organization’s brand and culture. This is advertising you cannot buy. It comes from those who have seen the Wizard behind the curtain. but still feel positively about the organization. This is an organization people can trust and want to work with and for. Continue reading

How to Follow SEO on the Path to Better Writing

As I discussed in an earlier post, Search Engine Optimization is still a thing. We have known for years that search engines and their bots crawl website content, penalizing websites that use shady tactics, such as keyword stuffing, irrelevant link building, and poor user experience. So how do you properly optimize your content? How do you boost your organic search engine traffic?


Courtesy of Dilbert Comics by Scott Adams.
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My first #MakingFriendsMonday: A Social Media Marketing Report

I hope you all had a great day. I have spent a lot of time considering how to grow my brand. I am in an interesting place, first because though I do this for a living, @techymarketer is not my day job. I am not selling a service, but merely sharing other’s content and discussing my experience with social media marketing and marketing technology via The Techy Marketer’s Blog. So what is my value proposition for those I engage with on social media? Authenticity: I am nothing if not honest about who I am and my capabilities.

I have been around for almost a decade-and-a-half, a professional member of the communications industry. I saw the birth of “content marketing” as the next wave of marketing and I have an inkling about what’s coming. Being a lifelong learner, I embark on this journey via social media and The Techy Marketer’s Blog as a way to keep current.
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Webinar Report: Is Your Social Media Adding Value?

This week I attended a webinar, How Law Firms Benefit From Social offered by Hootsuite, The guest speakers were Kevin O’Keefe of Lexblog and Nancy Myrland of Myrland Marketing & Social Media. Hootsuite promoted #HootLegal as the place for attendees to share their thoughts, check out the tweets.

As far as I can tell the webinar was well attended and fairly informative, especially if you are looking to launch social media in a professional service or B2B environment and have no clue where to start, what to share and why, what’s your voice, etc. Having been at this since 2009, I didn’t hear anything that I hadn’t heard before, but the idea of adding value resonated with me, as key to the entire social media experience.

For the marketer, social media is a place for storytelling, with each story unveiling a little more of your character, your core values: cleverness, altruism, intelligence, inclusiveness. Is your activity on social media doing that for you? You defined your strategy before entering social media’s nebulous arena, but is your strategy clear in your posts? Are visitors learning who you are and what you stand for?

Courtesy of Mimi and Eunice comic strip by Nina Paley.

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Top 3 Reasons B2Bs Need Social Media

Courtesy of SmashBrand

Courtesy of SmashBrand

I recently went to dinner with my husband, and he asked me about social media and its role in a B2B world. I took a beat and thought about his question, so I could give him a clear answer that did not contain too much jargon.  I came up with: Social Media is a necessary tool for branding through storytelling. thought leadership. and engagement.

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I’m back!! Becoming a Social Cow

I took an 18-month hiatus from my digital self, @techymarketer. In that time, I maintained my The Keelsday job and kept up with the digital trends, but I took time away from my digital brand to enjoy life  with my family. Finding that balance between consistently creating blog posts, tweets, and status updates and living a life for the people who need me daily has been tricky.

In my next act, I hope to be better here. My digital me is as important as my flesh and blood me.

So what’s been happening since I left? Well not much has changed:

1. Google still runs the world. No responsive or mobile optimized site yet? Think you will cease to exist after April 21? Make sure you enjoy 4-20. (Just kidding, unless it’s legal where you live.) Can’t you just see the Second Life cemetery running out of plots? Have no fear. Google published a hour-long Q&A video on what the lack of a mobile optimized site really means for you. They even have an assessment tool to help you figure out how your site will fare on D-Day. Do what you can to prepare, though it’s not really dooms day, this is a sure sign of things to come. Continue reading

Social Media: What To Do When You Can’t Turn It Off

Using Social Media to Boost your Brand

Social Media Policy

Left to our own devices, humans have the unique ability to make all kinds of public gaffes. Ever-present social media tools tend to make these moments explosive, going viral in no time. This can sometimes work in your favor, as with Chick-Fil-A who posted record sales on “Chick-Fil-A Appeciation Day,” but it can also work against you, as Heidi Wys is finding out.

Guard against “foot-in-mouth” tendencies and the resultant fall-out. Arm employees/representatives with a social media policy. And, when the situation arises (and hopefully it will), have a crisis management team in place to respond. Continue reading

B2B Marketers: Score Big with QR Codes

2012 (QR Code) by Alexander Khokhlov (Alhimeg) on 500px.com
2012 (QR Code) by Alexander Khokhlov

In today’s world, we need instant gratification. Even ten seconds is too long to wait for a webpage or email to load. QR codes are great for providing instant information to your customer base through an interactive experience. Continue reading