Facebook launched in 2004. Twitter, a few years younger, turned nine this past spring. Though only a few years apart, the difference between the platforms couldn’t be more profound. Chief among them, the customer base: 300 million to 1.4 billion active users per month, in Facebook’s favor.
Why do we think this is? Most people have no clue what to do on Twitter. I get confirmation of that at least once a week, while scrolling through random Twitter profiles or talking to friends. According to Twitter CFO, Anthony Noto, the most active users are “early adopters and tech enthusiasts.”