Social Media: What To Do When You Can’t Turn It Off

Using Social Media to Boost your Brand

Social Media Policy

Left to our own devices, humans have the unique ability to make all kinds of public gaffes. Ever-present social media tools tend to make these moments explosive, going viral in no time. This can sometimes work in your favor, as with Chick-Fil-A who posted record sales onĀ “Chick-Fil-A Appeciation Day,” but it can also work against you, as Heidi Wys is finding out.

Guard against “foot-in-mouth” tendencies and the resultant fall-out. Arm employees/representatives with a social media policy. And, when the situation arises (and hopefully it will), have a crisis management team in place to respond. Continue reading

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