Webinar Report: How PR Can Help Boost Search Results with SEO

SEO content

Courtesy of Andertoons.

Search engine optimization started off as a very technical process left for coders to handle via meta tagging data. However, as communications professionals and information technology practitioners work together for the purpose of storytelling (and Google continues to redefine that algorithm we all love), we must take more of the nuggets offered by the technologists and include them into our everyday practice. SEO is creating a less is more culture, where specificity allows you to say more in fewer words, willing us all to become better writers. As I discussed in a recent blog post, How to Follow SEO on the Path to Better Writing, follow suit or get left.
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How to Follow SEO on the Path to Better Writing

As I discussed in an earlier post, Search Engine Optimization is still a thing. We have known for years that search engines and their bots crawl website content, penalizing websites that use shady tactics, such as keyword stuffing, irrelevant link building, and poor user experience. So how do you properly optimize your content? How do you boost your organic search engine traffic?


Courtesy of Dilbert Comics by Scott Adams.
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I’m back!! Becoming a Social Cow

I took an 18-month hiatus from my digital self, @techymarketer. In that time, I maintained my The Keelsday job and kept up with the digital trends, but I took time away from my digital brand to enjoy life  with my family. Finding that balance between consistently creating blog posts, tweets, and status updates and living a life for the people who need me daily has been tricky.

In my next act, I hope to be better here. My digital me is as important as my flesh and blood me.

So what’s been happening since I left? Well not much has changed:

1. Google still runs the world. No responsive or mobile optimized site yet? Think you will cease to exist after April 21? Make sure you enjoy 4-20. (Just kidding, unless it’s legal where you live.) Can’t you just see the Second Life cemetery running out of plots? Have no fear. Google published a hour-long Q&A video on what the lack of a mobile optimized site really means for you. They even have an assessment tool to help you figure out how your site will fare on D-Day. Do what you can to prepare, though it’s not really dooms day, this is a sure sign of things to come. Continue reading