Writing [and SEO] Tips to Increase Web Traffic

Techymarketer Writing SEO Tips Nievalyn KeelWe have all heard it said, Content is king. But what is content? Content is the text, hyperlinks, images, videos, (everything) on the screen. All content must work together, combining pieces of the puzzle to make one amazing picture. If we agree that content is a key driver of traffic to your site, then we agree that good content is compelling. But what makes content good? Good content is magnetic, complete with imagery and writing any high school graduate can understand. Achieve this with your writing to increase website traffic. Continue reading

Webinar Report: How PR Can Help Boost Search Results with SEO

SEO content

Courtesy of Andertoons.

Search engine optimization started off as a very technical process left for coders to handle via meta tagging data. However, as communications professionals and information technology practitioners work together for the purpose of storytelling (and Google continues to redefine that algorithm we all love), we must take more of the nuggets offered by the technologists and include them into our everyday practice. SEO is creating a less is more culture, where specificity allows you to say more in fewer words, willing us all to become better writers. As I discussed in a recent blog post, How to Follow SEO on the Path to Better Writing, follow suit or get left.
Continue reading

4 Steps to Building your Brand

Most, if not all, content marketers are working to strengthen or solidify a brand’s presence in a set industry or space. I have read many articles and blogs, watched videos and the basic tenets of content marketing/brand building can be narrowed down to the following four steps. Continue reading