As I discussed in an earlier post, Search Engine Optimization is still a thing. We have known for years that search engines and their bots crawl website content, penalizing websites that use shady tactics, such as keyword stuffing, irrelevant link building, and poor user experience. So how do you properly optimize your content? How do you boost your organic search engine traffic?
Email Marketing is an excellent way to let your readers know what you’re doing. Are you hosting an event that will help them further their business goals? Are you entering into a new partnership that will give them access to more functionality? Your email marketing campaign is your way to provide them a snippet of information that will bring them to your door wanting more.
Use email marketing to generate leads and convert those leads into sales. Here are 10 dos and 10 don’ts of email marketing. These lists are not meant to be exhaustive, but they do capture much of what one looking to engage in an email marketing campaign should consider. Continue reading