Better Brand Strategy Comes From Social Listening [Webinar Report]

The 2015 Media Trends report indicates shrinking newsrooms leave more stories needing storytellers than there are reporters available. Social media is breaking stories (60 percent on Instagram) with reporters playing catch up to John Q. Public’s first-hand accounts. Search engines and social media are key places to stay abreast of current happenings. As new users join the various social media platforms daily, and the audience grows, social media continues is the desired destination.

I recently attended a webinar, Is Social Listening Part of Your Brand’s DNA? hosted by Social Media Today’s Robin Fray Carey, with panelists: Lauren Harper, Nick Ayres, and Apryl Pilolli. The live tweeting experience was particularly eventful and is found under #SMTLive, we were even “trending” at one point. Check out the recording and slide deck. Continue reading

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