Though the audience is large, and the name ubiquitous, the secret to Twitter success still eludes many. Already providing the why, here is the #howto on maximizing your engagements and impressions, 140-characters at a time. Continue reading
Facebook launched in 2004. Twitter, a few years younger, turned nine this past spring. Though only a few years apart, the difference between the platforms couldn’t be more profound. Chief among them, the customer base: 300 million to 1.4 billion active users per month, in Facebook’s favor.
Why do we think this is? Most people have no clue what to do on Twitter. I get confirmation of that at least once a week, while scrolling through random Twitter profiles or talking to friends. According to Twitter CFO, Anthony Noto, the most active users are “early adopters and tech enthusiasts.”
I attended a technology event this week, #BeMobileWorkSocial, co-sponsored by Covinia and IBM. it was a “fireside chat” facilitated by storytellers: Scott Abbott and Louis Richardson. The talk centered on how the way we use technology at work may be improved by leveraging the “right” technology. Using the “right” technology would allow us to keep on top of our inbox and save time, so that we can get down to the work we’re paid to do and get home to enjoy the money we make. Here is a Storified compilation of the tweets from the night.
— Nievalyn Keel (@techymarketer) May 24, 2015
Who are you? What does your social media activity say about you? In this digital age, the answer should be aligned with your present career or career goals. Why? Because you are serious about your future and want others to know it—your social media activity should support that idea. I am not suggesting that you cannot relax and have non-work-related fun on social media, but suggest caution in doing so.
Remember: anyone can potentially see your posts, perhaps your connections don’t presently have any sway over your success, but someone connected to them may. While my social media activity is authentic to me, it is also carefully constructed.
Here are five things to consider when using social media to promote a personal brand:
1. Keep what’s personal, personal. If you wouldn’t want it read back to you in a job interview, don’t post it. If you wish to connect with friends and keep them abreast of your personal life, choose one platform on which to do so, keeping personal details to a minimum on your selected professional brand channels.
2. Get noticed. Use keywords and hashtags to find known industry leaders (competitors, bloggers, writers, reporters). Read, comment, and share their tweets, articles or posts with substantive comments. Follow and share what their influencers are saying. When sharing others’ content, always give credit to authors and publications. Use twitter handles, where available. Continue reading
Since my last #MakingFriendsMonday blog post issued on May 1, I have sent 138 tweets, earned: a 2.4% engagement rate, 45 mentions, 50 retweets, 169 favorites, 28 replies, and 24 link clicks. I have netted 128 followers, have followed a fair amount of those, and connected with many on LinkedIn. A fairly productive 10 days.
I attended a seminar discussing social media marketing at law firms, where I live tweeted during the presentations. I was also able to network in person and make connections. This was a great experiment in making connections online and off. As I watched and listened to the seminar, I tweeted away.
— BDIONLINE (@BDIonline) May 5, 2015
The 2015 Media Trends report indicates shrinking newsrooms leave more stories needing storytellers than there are reporters available. Social media is breaking stories (60 percent on Instagram) with reporters playing catch up to John Q. Public’s first-hand accounts. Search engines and social media are key places to stay abreast of current happenings. As new users join the various social media platforms daily, and the audience grows, social media continues is the desired destination.
I recently attended a webinar, Is Social Listening Part of Your Brand’s DNA? hosted by Social Media Today’s Robin Fray Carey, with panelists: Lauren Harper, Nick Ayres, and Apryl Pilolli. The live tweeting experience was particularly eventful and is found under #SMTLive, we were even “trending” at one point. Check out the recording and slide deck. Continue reading
I am three weeks into my #MakingFriendsMonday initiative. This week I was less productive on Monday, busy with my day job and life, generally. However, I have taken my one-day initiative and made it a way of life throughout the entire week, which I think is actually more powerful than only one day focused on interaction. I have had great interactions with my tweeps, even taking it off Twitter to grow my LinkedIn network.
So what are my stats now? Impressions versus engagements: my impressions increased by over 4,000 units from the last Monday (4/20) to this past Monday (4/27), but my engagements went down by just over 1%. Not what you want to hear, but I think I know why, so I can correct it. Continue reading
Search engine optimization started off as a very technical process left for coders to handle via meta tagging data. However, as communications professionals and information technology practitioners work together for the purpose of storytelling (and Google continues to redefine that algorithm we all love), we must take more of the nuggets offered by the technologists and include them into our everyday practice. SEO is creating a less is more culture, where specificity allows you to say more in fewer words, willing us all to become better writers. As I discussed in a recent blog post, How to Follow SEO on the Path to Better Writing, follow suit or get left.
— Nievalyn Keel (@techymarketer) April 21, 2015
Is the death of social greatly exaggerated? That is the question Scott Monty, seasoned communications professional, sought to answer on today’s webinar offered by Social Media Today. Social Media Today’s CEO, Robin Fray Carey, moderated the call.
As the younger generation (millennials) lose interest in more established platforms, moving on to newer, perhaps untested ones, social marketing no longer has the pull it once did on them. As the landscape changes, what are the new best practices and strategies that marketers and public relations professionals must use to reach their intended audience?
Today, was my second crack at a #MakingFriendsMonday initiative. Recall: my previous blog post where I introduced the idea of purposeful engagement on Mondays under the MakingFriendsMonday hashtag. In an effort to engage fellow tweeps and walk-the-talk of social media, I am actively interacting with all who favorite, share, or follow. This is something I aim to do everyday, however, I single out Mondays as the day to use the hashtag and be more diligent about engaging.
Last week, I attached #MakingFriendsMonday to every tweet. This week, I was more strategic, only using the hashtag with those who engaged with me or my content, not to all my followers. I actually got some engagement with the tweets that held the hashtag: three people favorited the tweets. My twitter impressions increased by a multiple of four. A fairly successful #MakingFriendsMonday, stay tuned for next week.