My first #MakingFriendsMonday: A Social Media Marketing Report

I hope you all had a great day. I have spent a lot of time considering how to grow my brand. I am in an interesting place, first because though I do this for a living, @techymarketer is not my day job. I am not selling a service, but merely sharing other’s content and discussing my experience with social media marketing and marketing technology via The Techy Marketer’s Blog. So what is my value proposition for those I engage with on social media? Authenticity: I am nothing if not honest about who I am and my capabilities.

I have been around for almost a decade-and-a-half, a professional member of the communications industry. I saw the birth of “content marketing” as the next wave of marketing and I have an inkling about what’s coming. Being a lifelong learner, I embark on this journey via social media and The Techy Marketer’s Blog as a way to keep current.
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Webinar Report: Is Your Social Media Adding Value?

This week I attended a webinar, How Law Firms Benefit From Social offered by Hootsuite, The guest speakers were Kevin O’Keefe of Lexblog and Nancy Myrland of Myrland Marketing & Social Media. Hootsuite promoted #HootLegal as the place for attendees to share their thoughts, check out the tweets.

As far as I can tell the webinar was well attended and fairly informative, especially if you are looking to launch social media in a professional service or B2B environment and have no clue where to start, what to share and why, what’s your voice, etc. Having been at this since 2009, I didn’t hear anything that I hadn’t heard before, but the idea of adding value resonated with me, as key to the entire social media experience.

For the marketer, social media is a place for storytelling, with each story unveiling a little more of your character, your core values: cleverness, altruism, intelligence, inclusiveness. Is your activity on social media doing that for you? You defined your strategy before entering social media’s nebulous arena, but is your strategy clear in your posts? Are visitors learning who you are and what you stand for?

Courtesy of Mimi and Eunice comic strip by Nina Paley.

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Top 3 Reasons B2Bs Need Social Media

Courtesy of SmashBrand

Courtesy of SmashBrand

I recently went to dinner with my husband, and he asked me about social media and its role in a B2B world. I took a beat and thought about his question, so I could give him a clear answer that did not contain too much jargon.  I came up with: Social Media is a necessary tool for branding through storytelling. thought leadership. and engagement.

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Are you an Oversharer? Don’t use social media as your support group. Create a policy and stick to it.

Are you plugged in to the “twitterverse” or a hardcore “Facebooker”? Or, maybe Google+ and Instagram are more your speed? Whatever your social media outlet, remember it is all PUBLIC, even when you think it’s private (meaning only your friends can see your innermost thoughts).

If you are on LinkedIn you will quickly see that your world is smaller than you realize; your next manager is likely less than six degrees of separation from Kevin Bacon and YOU. So unless you want an employer, prospective or current, to read about your relationship issues or how you fantasize about getting annoying coworkers in a MMA octagon, create your own social media policy. While many people may have similar thoughts in moments of frustration, shouting these out in a public forum shows a serious lack of judgment. Continue reading

“If you build it, he will come.” That Goes for Content Too, Right??

If You Build It...

But is it true of content generation?

We all hear it: “Content is king.” That is, great content will boost your brand. Thanks to Jeff Bullas I know the secret to success. I’ll just write and they will read it; kind of like, “if you build it, he will come,” from Phil Alden Robinson’s Field of Dreams, right? Or in this case, if you write it he will read.

Perfect, now that we have that worked out, all I need to do is create that “great” content I keep hearing about.

How do I create content from a fresh perspective that people want to read and is, preferably, “evergreen”? Continue reading

4 Steps to Building your Brand

Most, if not all, content marketers are working to strengthen or solidify a brand’s presence in a set industry or space. I have read many articles and blogs, watched videos and the basic tenets of content marketing/brand building can be narrowed down to the following four steps. Continue reading

10 Dos & Don’ts of Email Marketing

Email Marketing is an excellent way to let your readers know what you’re doing. Are you hosting an event that will help them further their business goals? Are you entering into a new partnership that will give them access to more functionality? Your email marketing campaign is your way to provide them a snippet of information that will bring them to your door wanting more.

Use email marketing to generate leads and convert those leads into sales. Here are 10 dos and 10 don’ts of email marketing. These lists are not meant to be exhaustive, but they do capture much of what one looking to engage in an email marketing campaign should consider. Continue reading