#BeMobileWorkSocial Offers Lessons in Working Smarter

I attended a technology event this week, #BeMobileWorkSocial, co-sponsored by Covinia and IBM. it was a “fireside chat” facilitated by storytellers: Scott Abbott and Louis Richardson. The talk centered on how the way we use technology at work may be improved by leveraging the “right” technology. Using the “right” technology would allow us to keep on top of our inbox and save time, so that we can get down to the work we’re paid to do and get home to enjoy the money we make.  Here is a Storified compilation of the tweets from the night.

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5 Tips Toward Personal Brand Building

Who are you? What does your social media activity say about you? In this digital age, the answer should be aligned with your present career or career goals. Why? Because you are serious about your future and want others to know it—your social media activity should support that idea. I am not suggesting that you cannot relax and have non-work-related fun on social media, but suggest caution in doing so.

Remember: anyone can potentially see your posts, perhaps your connections don’t presently have any sway over your success, but someone connected to them may. While my social media activity is authentic to me, it is also carefully constructed.

Here are five things to consider when using social media to promote a personal brand:

1. Keep what’s personal, personal. If you wouldn’t want it read back to you in a job interview, don’t post it. If you wish to connect with friends and keep them abreast of your personal life, choose one platform on which to do so, keeping personal details to a minimum on your selected professional brand channels.

2. Get noticed. Use keywords and hashtags to find known industry leaders (competitors, bloggers, writers, reporters). Read, comment, and share their tweets, articles or posts with substantive comments. Follow and share what their influencers are saying. When sharing others’ content, always give credit to authors and publications. Use twitter handles, where available. Continue reading

3 Reasons to Activate Your Personal Brand

We are a digital society. There is the Internet, Twitter, Facebook, Instagram, LinkedIn, Pinterest, etc. There are so many places to visit, find content, and share thoughts or interesting imagery. What’s more is that you can reach someone in another hemisphere instantly. The time is ripe for all of us to create a digital footprint and brand.  It demands it and here’s why:

1. You can control the narrative. Using social media, you can shape your identity, how others perceive you. Take advantage of the Internet’s omnipresence and share the sides of you that you want to pervade the Internet. Continue reading

Better Brand Strategy Comes From Social Listening [Webinar Report]

The 2015 Media Trends report indicates shrinking newsrooms leave more stories needing storytellers than there are reporters available. Social media is breaking stories (60 percent on Instagram) with reporters playing catch up to John Q. Public’s first-hand accounts. Search engines and social media are key places to stay abreast of current happenings. As new users join the various social media platforms daily, and the audience grows, social media continues is the desired destination.

I recently attended a webinar, Is Social Listening Part of Your Brand’s DNA? hosted by Social Media Today’s Robin Fray Carey, with panelists: Lauren Harper, Nick Ayres, and Apryl Pilolli. The live tweeting experience was particularly eventful and is found under #SMTLive, we were even “trending” at one point. Check out the recording and slide deck. Continue reading

Webinar Report: Is the Death of Social Greatly Exaggerated?

Is the death of social greatly exaggerated? That is the question Scott Monty, seasoned communications professional, sought to answer on today’s webinar offered by Social Media Today. Social Media Today’s CEO, Robin Fray Carey, moderated the call.

As the younger generation (millennials) lose interest in more established platforms, moving on to newer, perhaps untested ones, social marketing no longer has the pull it once did on them. As the landscape changes, what are the new best practices and strategies that marketers and public relations professionals must use to reach their intended audience?

You can follow the conversation on twitter using #SMTLive. Listen for the audio recording.

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#MakingFriendsMonday: A Social Media Marketing Experiment

Today, was my second crack at a #MakingFriendsMonday initiative. Recall: my previous blog post where I introduced the idea of purposeful engagement on Mondays under the MakingFriendsMonday hashtag. In an effort to engage fellow tweeps and walk-the-talk of social media, I am actively interacting with all who favorite, share, or follow. This is something I aim to do everyday, however, I single out Mondays as the day to use the hashtag and be more diligent about engaging.

Last week, I attached #MakingFriendsMonday to every tweet. This week, I was more strategic, only using the hashtag with those who engaged with me or my content, not to all my followers. I actually got some engagement with the tweets that held the hashtag: three people favorited the tweets. My twitter impressions increased by a multiple of four. A fairly successful #MakingFriendsMonday, stay tuned for next week.

My first #MakingFriendsMonday: A Social Media Marketing Report

I hope you all had a great day. I have spent a lot of time considering how to grow my brand. I am in an interesting place, first because though I do this for a living, @techymarketer is not my day job. I am not selling a service, but merely sharing other’s content and discussing my experience with social media marketing and marketing technology via The Techy Marketer’s Blog. So what is my value proposition for those I engage with on social media? Authenticity: I am nothing if not honest about who I am and my capabilities.

I have been around for almost a decade-and-a-half, a professional member of the communications industry. I saw the birth of “content marketing” as the next wave of marketing and I have an inkling about what’s coming. Being a lifelong learner, I embark on this journey via social media and The Techy Marketer’s Blog as a way to keep current.
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