#BeMobileWorkSocial Offers Lessons in Working Smarter

I attended a technology event this week, #BeMobileWorkSocial, co-sponsored by Covinia and IBM. it was a “fireside chat” facilitated by storytellers: Scott Abbott and Louis Richardson. The talk centered on how the way we use technology at work may be improved by leveraging the “right” technology. Using the “right” technology would allow us to keep on top of our inbox and save time, so that we can get down to the work we’re paid to do and get home to enjoy the money we make.  Here is a Storified compilation of the tweets from the night.

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Webinar Report: How PR Can Help Boost Search Results with SEO

SEO content

Courtesy of Andertoons.

Search engine optimization started off as a very technical process left for coders to handle via meta tagging data. However, as communications professionals and information technology practitioners work together for the purpose of storytelling (and Google continues to redefine that algorithm we all love), we must take more of the nuggets offered by the technologists and include them into our everyday practice. SEO is creating a less is more culture, where specificity allows you to say more in fewer words, willing us all to become better writers. As I discussed in a recent blog post, How to Follow SEO on the Path to Better Writing, follow suit or get left.
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Employee Advocacy Unpacked

On the heels of my recent blog post, Webinar Report: Empowered Employees Build Brand Awareness, social media strategist, Neal Schaffer,  favorited my blog post tweet and sent me his ebook, The Definitive Guide to Employee Advocacy Programs to read. A joint effort between Schaffer and PeopleLinx, which offers a social selling tool, the book outlines requirements for an effective employee advocacy program. Among those described, Schaffer discusses the three I’s as key to a successful program:

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Webinar Report: Empowered Employees Build Brand Awareness

Yesterday, I attended and live tweeted a webinar,  Train a Social Workforce: How AT&T Trained Thousands of Employee Advocates#EngageU was the hashtag suggested to aggregate tweets. SocialChorus, an enterprise employee advocacy and engagement platform, hosted the webinar with  Co-Founder and Chief Strategy Officer Nicole Alvino moderated. The guest speaker was Nolan Carleton, lead consultant of programs execution at AT&T, a SocialChorus client.

employee advocacy

Courtesy of Social Chorus

Centered on the benefits of empowering employees to become social storytellers, the webinar  offered an image of leadership and workforce coordinating messaging to allow employees to engage with their network and feel comfortable openly discussing life at AT&T.  When organizations urge employees participation in social media conversations within their social circles, trust and openness become associated with the organization’s brand and culture. This is advertising you cannot buy. It comes from those who have seen the Wizard behind the curtain. but still feel positively about the organization. This is an organization people can trust and want to work with and for. Continue reading

Top 3 Reasons B2Bs Need Social Media

Courtesy of SmashBrand

Courtesy of SmashBrand

I recently went to dinner with my husband, and he asked me about social media and its role in a B2B world. I took a beat and thought about his question, so I could give him a clear answer that did not contain too much jargon.  I came up with: Social Media is a necessary tool for branding through storytelling. thought leadership. and engagement.

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