You’ve built it, so where are they? Field of Dreams was a great movie — inspiring to this day, even. The moral of the story: create the space and someone will fill it. Taking that advice to heart, you’ve built a great Website to showcase your product or experience, but yet you look at your pageviews and number of visitors and the proverbial silence is deafening. So now what? It’s time you put on that inbound marketer hat and start to think like one. Continue reading
Facebook launched in 2004. Twitter, a few years younger, turned nine this past spring. Though only a few years apart, the difference between the platforms couldn’t be more profound. Chief among them, the customer base: 300 million to 1.4 billion active users per month, in Facebook’s favor.
Why do we think this is? Most people have no clue what to do on Twitter. I get confirmation of that at least once a week, while scrolling through random Twitter profiles or talking to friends. According to Twitter CFO, Anthony Noto, the most active users are “early adopters and tech enthusiasts.”
Search engine optimization started off as a very technical process left for coders to handle via meta tagging data. However, as communications professionals and information technology practitioners work together for the purpose of storytelling (and Google continues to redefine that algorithm we all love), we must take more of the nuggets offered by the technologists and include them into our everyday practice. SEO is creating a less is more culture, where specificity allows you to say more in fewer words, willing us all to become better writers. As I discussed in a recent blog post, How to Follow SEO on the Path to Better Writing, follow suit or get left.