Though the audience is large, and the name ubiquitous, the secret to Twitter success still eludes many. Already providing the why, here is the #howto on maximizing your engagements and impressions, 140-characters at a time. Continue reading
Facebook launched in 2004. Twitter, a few years younger, turned nine this past spring. Though only a few years apart, the difference between the platforms couldn’t be more profound. Chief among them, the customer base: 300 million to 1.4 billion active users per month, in Facebook’s favor.
Why do we think this is? Most people have no clue what to do on Twitter. I get confirmation of that at least once a week, while scrolling through random Twitter profiles or talking to friends. According to Twitter CFO, Anthony Noto, the most active users are “early adopters and tech enthusiasts.”
We are a digital society. There is the Internet, Twitter, Facebook, Instagram, LinkedIn, Pinterest, etc. There are so many places to visit, find content, and share thoughts or interesting imagery. What’s more is that you can reach someone in another hemisphere instantly. The time is ripe for all of us to create a digital footprint and brand. It demands it and here’s why:
1. You can control the narrative. Using social media, you can shape your identity, how others perceive you. Take advantage of the Internet’s omnipresence and share the sides of you that you want to pervade the Internet. Continue reading
Since my last #MakingFriendsMonday blog post issued on May 1, I have sent 138 tweets, earned: a 2.4% engagement rate, 45 mentions, 50 retweets, 169 favorites, 28 replies, and 24 link clicks. I have netted 128 followers, have followed a fair amount of those, and connected with many on LinkedIn. A fairly productive 10 days.
I attended a seminar discussing social media marketing at law firms, where I live tweeted during the presentations. I was also able to network in person and make connections. This was a great experiment in making connections online and off. As I watched and listened to the seminar, I tweeted away.
— BDIONLINE (@BDIonline) May 5, 2015
Attending a webinar? Live tweet it. Attending an event? Live tweet it. I am not one to tweet every moment of my life, but when I attend a professional webinar or event, I try to share my learnings with my followers-at-large. I have found live tweeting events are a great way to engage with new tweeps and add to your list of followers. Here are five ways I have tested on many occasions that have enabled me make the most of these sessions.
1. Use the hashtag. Before the event begins, search for the hashtag on your device. You will notice at the bottom of the screen appears: Tweet #___________. This enables you to quickly send out a tweet without retyping the hashtag each time.
2. Know the speaker’s Twitter handle. If speaker or key participant Twitter handles are given out beforehand, make note of them and be sure to include them with relevant tweets. This will allow those key participants, speakers to retweet and favorite your posts, broadening the potential reach of each tweet.
3. Take your time. Events are typically fast paced with a lot happening simultaneously. The trick to tweeting insightful commentary is to stop and think, and then type. However, you can’t stop for too long as you may miss out on other key messaging to share. Carefully craft your message, spell check tweets before sending. This skill may take time to perfect, so be kind to yourself. Maybe you are only able to send 5-10 tweets on your first go round, but after a few sessions, you’ll be up to 30 or more tweets for the duration. Continue reading
Using Social Media to Boost your Brand
Left to our own devices, humans have the unique ability to make all kinds of public gaffes. Ever-present social media tools tend to make these moments explosive, going viral in no time. This can sometimes work in your favor, as with Chick-Fil-A who posted record sales on “Chick-Fil-A Appeciation Day,” but it can also work against you, as Heidi Wys is finding out.
Guard against “foot-in-mouth” tendencies and the resultant fall-out. Arm employees/representatives with a social media policy. And, when the situation arises (and hopefully it will), have a crisis management team in place to respond. Continue reading
Are you plugged in to the “twitterverse” or a hardcore “Facebooker”? Or, maybe Google+ and Instagram are more your speed? Whatever your social media outlet, remember it is all PUBLIC, even when you think it’s private (meaning only your friends can see your innermost thoughts).
If you are on LinkedIn you will quickly see that your world is smaller than you realize; your next manager is likely less than six degrees of separation from Kevin Bacon and YOU. So unless you want an employer, prospective or current, to read about your relationship issues or how you fantasize about getting annoying coworkers in a MMA octagon, create your own social media policy. While many people may have similar thoughts in moments of frustration, shouting these out in a public forum shows a serious lack of judgment. Continue reading